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Event Recap - Innovation and Acceleration: Taking Your Business to the Next Level in the China Market

05 October 2017

On Thursday 5 October in partnership with KPMG, ACBC Victoria hosted our innovation and acceleration luncheon seminar. The event was designed to cater to startups, SMEs and entrepreneurs interested in taking their business to the next level in the China market.

The formal proceedings began with a keynote speech from Mr Alan Garcia, Partner, R&D Advisory Group, KPMG, who provided an insight into what KPMG does to assist innovators and entrepreneurs to accelerate their businesses into China.

Following Alan’s presentation, Mr Stephen Durkin, CEO, AusImm – The Minerals Institute, moderated an insightful panel discussion. The panel featured experts from a range of fields: Mr Frank Fu, CEO, Australia-China Association of Scientists and Entrpreneurs (ACASE); Dr Helena Qin, Senior Research Officer, Baker Institute; and Mr Peter Cebon, Senior Research Fellow, Melbourne School of Engineering, University of Melbourne.

The panel covered several key topics, notably how to accelerate your business into China; the work of organisations designed to inspire and assist; case studies from their personal experiences on entering the China market and how to succeed; as well as how to capitalize on student engagement between China and Australia.

The most salient advice conveyed by the panel was that cultural awareness and intercultural communication are essential for SMEs and startups trying to enter the China market. They noted that whilst this may seem obvious, it is an aspect that is commonly dismissed by businesses who are planning on exporting to China. This mistake critically limits market exposure.

It is therefore important for business leaders to develop Chinese cultural skills, and to at least be able to say a few phrases in Mandarin. As Alan and Stephen noted, a small gesture can help make a strong impression on your Chinese counterparts. This sentiment was further echoed in the audience Q&A and discussion.

The event concluded with a presentation of Brown Brothers wine to our keynote speaker, panelists and moderator as a token of our appreciation. ACBC Victoria sincerely thanks KPMG for kindly hosting this event. ACBC also extends our thanks to all the speakers and panelists for their time and expertise.