Upcoming Events

New South Wales

Sydney: Access China: Developing Your Market Entry Strategy

19 October 2016

Space@CQUniversity, Level 6, 400 Kent Street, Sydney, NSW 2000

Is your China strategy working? Learn from successful companies now!

The Australia China Business Council, in conjunction with ALTIOS and Tyrrell’s Wine’s is leading a workshop to help you develop your China market entrance strategy.

The session will provide you insights and practical tips on how to enter the China market including:

1.                      How to establish and operating your business in China;

2.                      How to build selling and distribution channels effectively;

3.                      Sourcing products in China - how do I know the supplier is reliable?

We are delighted to have Mr Bruno Mascart from ALTIOS Australia to provide his expertise in helping companies expand into the Chinese market and Mr Grant Bellve from the Tyrrell’s Wine who has successfully entered the Chinese wine market to provide insight into their journeys. Ms Xing Jin from the University of Sydney, Confucius Institute will also kindly provide her market development expertise from a cultural perspective.

The workshop will be an opportunity to share and discuss your ideas, highlight challenges and seek advice and answers from experts not only from ACBC but other businesses who are also looking to China for growth. Moring tea will be provided.


Date: Wednesday 19 October 2016
Location: Space@CQUniversity, Level 6, 400 Kent Street, Sydney, NSW 2000
Time: 8:30-9:30am 
Tickets: $33.00 limited tickets available. 

About the Speakers


Founder and CEO of Altios Australia

Originally from an engineering background, Bruno Mascart moved to Australia and founded in 1989 the consulting firm, BMD, currently part of ALTIOS International.

ALTIOS International’s operates in 15 different countries including the USA, Brazil, China, Singapore, India, Russia, Mexico, Poland, Czech Republic, France, Germany, Italy, Canada, the UK and Australia. In addition to this existing subsidiaries, Altios international presence is coupled with a network of consultants covering a further 80 countries throughout the world.

Since 1991, the core business of ALTIOS international has been to provide assistance to companies wishing to expand their business to prime foreign markets.  Over the past 25 years, more than 3,500 companies used Altios services to implement or increase their sales revenue in these markets. 



International Manager

Leaving his homeland New Zealand in 1974 to travel the world for six years, Grant developed an appreciation for the finer things in life and so started his relationship with the wine industry.

Returning to New Zealand from Europe in 1980, Grant found himself stopping off in Sydney where he joined Lindeman Wines, then owned by Philip Morris USA. Two years spent in the Australian market with Lindeman’s Wine saw Grant transfer to Lindeman’s Export team being responsible for the Asian and Oceania markets.  In 1988, Grant relocated to USA under the Philip Morris International Training Scheme and was responsible for Sales and Marketing for all markets west of the Mississippi for Lindeman’s USA Inc.

Grant joined Tyrrell’s in 1992 as International Manager and has been responsible for building distribution to over forty countries since then. Today, Tyrrell’s is in Top 15 Wine Exporters list having built their success through restaurant and hotel distribution.

Xing Jin

General Manager, Confucius Institute, Sydney University

Xing Jin is an award-winning market and program development specialist with more than 15 years’ experience in the field of community engagement and cross cultural communications. Xing's career has ranged from market development specialist in the arts and cultural industries, to community engagement consultancy with large corporate firms. Xing regularly consults on China-related concerts, exhibitions and events. Xing's diverse Australian client experience includes the Sydney Opera House, Australia Council for the Arts, Australian Chamber Orchestra, Theatre of Image, Music Films Distribution, Telstra, Qantas and Medibank Private.