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New South Wales

Sydney: China's Digital Landscape-Fully subscribed

11 October 2016

Level 4, 20 Hunter Street, Sydney

China has over 710 million internet users however this number is expected to grow even further with only 51.7% of the population currently online. 

In order to effectively engage with this growing market it is important that your business understands China’s digital landscape as well as the various social media platforms unique to China. 

The Australia China Business Council, in conjunction with Sinorbis and event partners Swabb Attorneys presents China's Digital Landscape. Some of the topics set to be covered include:

  • Introduction to the Chinese online consumer and broader eco-system.
  • What are some of the unique aspects of China’s social media landscape?
  • How do you create a social media campaign in China?
  • How do you develop a China digital strategy?


Time: 12:00 – 2:00pm

Date: 11 October

Address: Level 4, 20 Hunter Street, Sydney

Tickets: Member: $33 Non-Member: $88

About the Speakers:

George Hernandez
Director, International Marketing & Communications, University of Tasmania 

An international marketing professional with 15+ years experience in marketing communications, including: advertising, media, sales, graphic design and digital marketing. Prior to joining the University of Tasmania, George served as International Marketing Communications Manager at Macquarie University in Sydney. He holds a Master of International Business and prior to working in Australia, also worked in USA and Latin America. George is fluent in Spanish and Portuguese.

George Hua, COO RoyalPay

George Hua is the Chief Operating Officer of RoyalPay. RoyalPay is Australia’s first WeChat payment gateway, which launched in mid-2016 after 18 months of development in partnership with Tencent to bring a truly native WeChat payment processing solution to Australian and New Zealand businesses. RoyalPay is the first Australian payment solution company to be recognised as an official Tencent partner, and with this status we’re able to provide our clients unparalleled access to 700 million monthly active WeChat users.


Nicolas Chu, CEO Sinorbis


A global digital thought-leader, Nicolas Chu has extensive experience in managing online businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.

He is the CEO and founder of Sinorbis, an international business that aims to revolutionize the way companies and organisations do businesses online in China.

He is an active investor (seed and early stage deals) and also serves as a board director of several companies and organisations.

Recently, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired last year by Expedia Inc. for US1.6bn.

Prior to joining Orbitz Worldwide, Nicolas spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.

He began his career by launching a business incubator in Europe, helping many online ventures to get set up, and was responsible for numerous online projects including for the French Ministry of Education and several French universities before joining Amadeus to take charge of their online and e-commerce projects in France.

Nicolas is a frequent keynote speaker at global conferences, is the author of the book “How to Succeed in an online Project” (6th Edition), and for seven years was and adjunct professor at the Diderot University of Paris.

He holds an MBA from AGSM – UNSW Business School (Sydney), a Master’s degree in Computer Science from Denis Diderot University (Paris) and a Maîtrise in History from the Sorbonne University (Paris). He also attended several Leadership and Business programs from both Harvard Business School (Boston) and INSEAD (Paris).