Upcoming Events


Melbourne: How to do Social Media in China - Presentation and Workshop

06 October 2015

ANZ, Level 34, 100 Queen Street, Melbourne 3000

How to do Social Media in China: Presentation and Workshop

with international guest speakers 

  • Mr Stephen Chun, CEO, CTI International and Parllay USA, whose current clients include, Burberry, Berkshire Hathaway, Tourism Mexico, Disney/MGM, Remy Martin, Airbnb, Michelin
  • Mr Sun Ye Chen, CEO and Founder of Parllay China - marketing tech company based in Beijing 
  • Mr Robert Burns, General Manager, China Sales Co. 

Date:    Tuesday 6 October 2015

Time:    8.30am for 9.00am - 11.40pm

Venue:  ANZ, Level 34, 100 Queen Street, Melbourne 3000

Cost:     $145 for Members and $195 for Non-Members (includes presentation, workshop and light morning tea)


Inquiries: (03) 9027 5606

Social media is the key to success for e-commerce companies in China.

The power of social media platforms has rapidly increased and now is part of the Chinese daily life. Its influence has also extended to companies and their marketing strategies and highlights their need to integrate social networks to be successful businesses. Social media plays an important role in e-commerce in order to create brand awareness by means of advertisements. In China, social media platforms enable companies to create, publish and promote their brands in an efficient way.  

The Australia China Business Council presents a forum on Chinese Social Media with expert international speakers in Melbourne on 6 October.  Learn how to access and capture the growing Chinese eCommerce market via a variety of social media platforms.

The unique presentation and workshop will cover and include:

  • How to navigate the world of China social media
  • Manage “China brand face” on top platforms
  • The rules and regulations for China social media
  • Workshop: guide for sample clients
  • Q&A session

Our speakers:

With more than two decades as a Director of top China digital and media companies, Stephen Chun is a world renowned expert on China marketing. 
Currently Stephen is working as CEO of his advertising and consulting firm CTI International and CEO of Parllay USA and a board adviser to China Sales Co. Hong Kong. Previous roles include managing and producing marketing and sales in North and South America for: Baidu, Sina Weibo, Tencent, WeChat, Facebook, Twitter, Qiuhu360, and mobile marketing, digital and traditional consulting for USA State Department and global brands. Current clients include Burberry, Berkshire Hathaway, Tourism Mexico, CMB Regional Centres (Immigration Investment Visa to USA).

Sun Ye Chen is the CEO and Founder of Parllay China, marketing tech company and is based in Beijing. His expertise covers Social Media Marketing, Mobile Development & Advertising and Marketing Technology consulting in China. Sun Ye has over 15 years’ experience in software engineering and product management. Prior to Parllay, Sun Ye was the GM of Advertising Systems at Shanghai Media Group Adsage China’s largest distributor of SEM & Mobile advertising. Prior Sun Ye served as various roles in Aspire-Tech (China Mobile's internet R&D Center) as technical project manager and test manager. Parllay China’s main product is Parllay For WeChat, leading 1-1 social marketing and audience engagement platform in China, that offers businesses rich set of capabilities including: Content Marketing, Audience Intelligence, Targeting, Channel Response Automation, Global scheduling/Publishing, Interactive Campaigns, Private Network for large brands, Media Asset Library Management. Parllay China’s mission is to democratize and advance the industry paradigm via sophisticated yet simple technology, such as web semantics, interest networks, data mining and knowledge engineering.

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