Upcoming Events

Queensland

Brisbane: Chinafy Workshop - Using Technology to Quickly and Effectively Attract Chinese Customers

22 October 2019

SSW, Level 1, 471 Adelaide Street, Brisbane

CHINAFY WORKSHOP -
 USING TECHNOLOGY TO QUICKLY AND EFFECTIVELY ATTRACT CHINESE CUSTOMERS

CHINA BUSINESS READY SME SERIES

Date:         Tuesday 22 October 2019
Time:         7:00am registration for 7.15am – 9.00am 
(light breakfast provided)
Venue:       SSW, Level 1, 471 Adelaide Street, Brisbane
Format:     Presentations, Q&A and Networking

Why do some businesses succeed in China while others fail? No matter what product or service a business offers, no one can deny the impact technology and digital marketing have when trying to connect with over 500 million Chinese customers. China has the fastest growing number of people with access to technology and Chinese consumers are constantly connected to tech. The opportunity to reach these customers in the world’s largest consumer economy has never been more significant. Is your business ready to take advantage of this rapid growth in connectivity?

In this workshop, we will introduce the concept of “Chinafy” – transforming a western brand to succeed in the China market.  We will take you inside the world of the latest Chinese social media trends, sales platforms and marketing promotional strategies used by businesses in China today. We will look at how customers are using technology to connect with businesses and brands and how your business can take advantage of a myriad of social media and digital channels to quickly and easily grow your Chinese consumer base.


 
TOPICS COVERED

  • The current state of China’s technology ecosystem and what it means for your business
  • Common tech challenges faced by businesses expanding to China and solutions to overcome them
  • Industries in China where technology plays a major role: Retail/consumer, Infrastructure, Finance, F&B etc.
  • China’s emerging status as a global innovator and national innovation goals
  • What’s on the horizon for Chinese tech – innovation exports, Chinese venture capital and Australian businesses
  • Tech use cases in cross-border business expansion
 

PRESENTERS
MATTHEW SAMPIAS, GENERAL MANAGER, SSW QUEENSLAND AND INTERNATIONAL
Originally from the US’s Silicon Valley, Matthew has worked for a variety of technology focused businesses from startups to large consulting firms. Matthew has been travelling to China since 2009 as the Global Engagements Director for a Chinese retail technology business, and most recently as the General Manager of International at SSW Software. Matthew’s experience working as a tech expert in both markets has led to his interest in becoming a tech problem solver for both Chinese and Western companies as they grow, compete, and cooperate with each other.

ALVIN SHEN, CEO, SSW CHINA
As the CEO of SSW China, Alvin Shen manages both the SSW Beijing and SSW Hangzhou offices. Alvin has 13 years’ experience in IT development across both China and Australia and during this time has established himself as a passionate expert and industry leader. Alvin began his career as a .NET and SharePoint developer, and through his passion for Scrum and entrepreneurship took on subsequent roles as a great Product Owner, business development manager and CEO of an IT startup with a staff of 70.
Because of Alvin’s business experience in both China and Australia, he understands the differences between Eastern and Western business practices and can successfully bridge the two to ensure communication and satisfactory outcomes for all sides. Alvin also provides his clients with valuable insights into Chinese market trends and solutions to challenges faced by companies engaging in cross border commerce.

 
EVENT PARTNER

 
 
TICKETS
Members:                     $50 (+GST and Eventbrite booking fees)
Non-Members:             $88 (+GST and Eventbrite booking fees)
REGISTER HERE