Upcoming Events

New South Wales

Sydney: 'How to Pick Your Next Winning Product for China' Workshop - Cross Cultural Communication Series

19 June 2019

Cross-Cultural Communication Series

Date: Wednesday, 19 June 2019

Time: 11am arrival, 11.30am (start) - 1pm (finish). Light lunch included
Venue: ACBC Office (c/o ShineWing), Level 8, 167 Macquarie Street, Sydney NSW 2000.
Event Status: Members and non-members.
Format: Workshop (presentation and discussion)

Attend this interactive workshop with Kelly Li as she shares the lessons learned in China. The workshop will cover:

  • Which sector(s) and products are growing the fastest
  • How are Chinese and foreign brands faring
  • Changing commercial landscape and consumer needs
  • What to watch out for when designing, adapting and promoting products in China.

Why Attend

  • To learn from an experienced strategist who has worked in a wide range of sectors.
  • Hear insights focused on how international brands are performing.
  • Be guided on how to adapt your products for the Chinese market.

Bio - Kelly Li, Strategist, Sussex Australia

Kelly Li has been working in the communication industry since 2011 and has served a wide range of clients from Woolworths, Expedia, Sanitarium to ASUS, Air China, Fonterra, OFX and Bayer. She has lived and worked in China, the UK and Australia and has developed an in-depth and strategic understanding of the cultural and commercial forces driving the changes we are seeing now in the cross-border industry.

Kelly works for Sussex Australasia which is a strategic media planning and buying agency supercharged with in-house strategy, creative and production capabilities. Starting their journey in Sydney 29 years ago, Sussex has a deep understanding of the Australian media environment, as well as close connections with both Chinese and local brands. Sussex's cross-border team has worked with brands in the financial services, fashion, dairy, healthcare/supplement and tourism industry.