Upcoming Events

Western Australia

Perth: Developing A Marketing Strategy For China’s Unique Digital Ecosystem

08 May 2019

Victory Offices, Level 17, 2 The Esplanade, Perth


Are you an SME selling or wanting to sell to China?

Do you want to learn how to develop a strategy for China's unique digital ecosystem?

China’s strict internet regulation has favoured the emergence of a parallel digital ecosystem. There’s no Facebook, no Twitter, no Google – and yet Australian SME need to find a way to reach their Chinese target audience online to take advantage of the opportunities presented by increasing demand for international products and services.

Presenter Ada Wang, Head of Business Development Sinorbis will provide attendees with recommendations on how to crack into China’s digital space including:
  • How to develop a marketing strategy for China
  • Defining your target market
  • Setting realistic timeframes and budgets to succeed in this market
  • An understanding of the Chinese customer journey
  • Tips for setting up your digital marketing foundations


Sinorbis is a multi-award-winning software company on a mission to bring marketing and selling to Chinese consumers within reach for any business by removing common market entry barriers through technology. They provide Western businesses with the world’s first integrated marketing platform to create, measure and optimise their Chinese digital presence.


  • DATE: Wednesday, 8 May 2019
  • TIME: 7:45am registration, 8:00am start - 9:00am finish
  • COST: $30 for ACBC Members; $60 Non-Members. (Tickets are Limited) Members please enter the code provided via email to access discounted tickets or email eventswa@acbc.com.au to receive the code again.
  • CATERING: A light breakfast will be served. Please advise of any special dietary requirements.
  • VENUE: Victory Offices, Level 17, 2 The Esplanade, Perth
  • RSVP: Please RSVP your attendance to this event by May 6 COB





Ada Wang | Head of Business Development, Sinorbis

As Head of Business Development, Ada is responsible for identifying strategic opportunities, building key customer relationships, negotiating and closing business deals and maintaining extensive knowledge of current market conditions. Having worked and lived in both China and Australia, Ada has over 10 years’ experience in international trade between the two countries, with a solid area of expertise in cross–border E-Commerce and Chinese digital marketing solutions. Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China).






Join the premier organisation dedicated to promoting Australia-China business and trade. With branches Australia-wide, we welcome you to join ACBC WA for 2018. You can join on the ACBC WA here.
For more information call (08) 6189 7844 or email memberswa@acbc.com.au


If you have any questions, please don't hesitate to contact Lucy Palermo via (08) 6189 7844 or lucy.palermo@acbc.com.au