Upcoming Events

New South Wales

ACBC NSW: Cross Cultural Branding Messaging for China Success Workshop

21 March 2019

Event details
Date: Thursday, 28 March 2019
Time: 11am arrival, 11.30am (start) - 1pm (finish). Light lunch included
Venue: ACBC Office (c/o ShineWing), Level 8, 167 Macquarie Street, Sydney NSW 2000.
Event Status: Members and non-members.
Format: Workshop (presentation and discussion)
Speaker: Simon Kaiyu Li, Brand Communications Strategist and China Ready Culture Consultant


Why Attend

·         To learn from an experienced brand expert who has worked in a wide range of sectors.

·         Hear a number of case studies that provide key insights into cross-cultural messaging.

·         Be guided with the tools to craft your brand's cross-cultural message for success.


Bio - Simon Kaiyu Li, Brand Communications Strategist & China Ready Culture Consultant
Simon Kaiyu Li works with Australian businesses in cross-cultural branding and intercultural communication, providing branding strategy, cultural advice and competence training for their growth into China.

He’s worked in the branding and marketing industry for 18 years in China and Australia mainly focused on helping businesses cross cultural boundaries. With extensive experience in Shanghai as a strategy leader with the world’s premier advertising agencies (JWT, Leo Burnett, ARC, Y&R), he’s continued to work in branding and marketing in Australia. He helps Australian product and service marketers understand Chinese consumers, ensuring they stay relevant in the market and their messaging optimized based on cultural insights. He’s worked across a wide range of sectors, including Luxury, Healthcare, FMCG, Fast Food, Beverages, Financial Services, Telcos, Tourism. His strategic insights and experience are invaluable to Australian SMEs seeking to engage China.