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New South Wales

ACBC NSW: Choosing your Key Opinion Leader (KOL) with Elijah Whaley, CMO, Parklu

12 April 2019

Choosing Your Key Opinion Leader (KOL) with Elijah Whaley, CMO, Parklu

Event details
Date:12 April 2019
Time: 2-4pm
Venue: ACBC office (ShineWing) Level 8, 167 Macquarie Street NSW 2000

Event Overview

ACBC NSW is pleased to invite you to an exclusive event with Elijah Whaley, China Influencer Marketing at Parklu – China’s premier influencer marketing technology platform and agency.

KOLs or Key Opinion Leaders hold a significant amount of marketing power in China today. The wide-reaching impact of KOLs has the ability to directly impact product sales and develop ongoing brand awareness.

At our exclusive event, Elijah Whaley will give an update on the current KOL landscape in China and will provide insights into this fast-moving industry.

Speaker Bio - Elijah Whaley, Chief Marketing Officer, PARKLU.com - China's Premier Influencer Marketing Platform

Elijah Whaley is a content producer, marketer, and leading voice for influencer marketing innovation in China. Elijah has five years’ experience in China’s startup and influencer marketing space. He is the Chief Marketing Officer at PARKLU. PARKLU is China’s premier influencer marketing technology platform and agency with 40,000+ influencers across 12 social media platforms, offering a combined reach of more than 600 million Chinese customers. Elijah is also the Cofounder of the Chinese beauty influencer Melilim Fu. Melilim is a number one ranking Beauty Influencer on Weibo. Melilim and Elijah collaborate with global brands on a wide range of projects. Most recently, they produced a series of three short films for NBCUniversal to promote the new season of its hit reality series Keeping Up with the Kardashians in China.