Upcoming Events

Queensland

Brisbane: Market to China on a Budget

14 March 2019

Venue 114, Lakeview Room, 114 Sportsmans Parade, Bokarina Sunshine Coast

MARKET TO CHINA ON A BUDGET
BUSINESS SEMINAR

DATE:    Thursday 14 March 2019
TIME:     10.00am – 2.00pm (including light lunch)
VENUE:  Venue 114, Lakeview Room, 114 Sportsmans Parade, Bokarina Sunshine Coast

ACBC QLD in partnership with Sunshine Coast Council cordially invite you to a special event on the Sunshine Coast to learn about the latest Chinese digital marketing trends, daigou developments and export strategies. 

This seminar will show you how to develop your digital presence and how to work with e-commerce platforms, daigous and distribution channels when exporting to China. Come to hear from our highly successful entrepreneurs who spearheaded innovative solutions for Australian businesses in the evolving Chinese digital and consumer landscape. The presentations will include first hand case studies followed by ample opportunities for Q&A and networking.

TOPICS COVERED

  • Overview of the digital marketing landscape in China
  • How to spend effectively and intelligently on Chinese digital marketing
  • Weibo VS WeChat and other social media outlets
  • Who are KOLs (Key Opinion Leaders) and how to effectively leverage KOLs to promote your brand?
  • Evolution of daigous
  • China market and distribution channels
  • Supply chain, importation & pricing strategy
  • Regulatory compliance and lessons
  • Working with partners & networks in China
 
PRESENTERS
MATT CHEN, CEO AND FOUNDER OF BUDING SOCIAL MEDIA
Chinese social media guru Matt Chen and his Brisbane based team have successfully built Queensland's most popular Key Opinion Leader (KOL) accounts on Weibo and WeChat. These accounts influence over 110,000 Queensland-based Chinese community members. Following the huge success on social media outlets, Matt founded start-up digital agency Buding Social Media in 2013 which provides in-depth Chinese digital marketing solutions including market research, brand positioning, creative concept development and marketing campaigns for Australian brands. Matt is passionate about working with Australian brands to help them navigate the increasingly complex world of Chinese social media platforms and online marketing.
Buding Social Media helps clients from diverse sectors better connect with Chinese consumers, drive consumer acquisitions and deliver increased value and measurable results. Selected clients include Brisbane Marketing, Brisbane Airport Corporation, Atira, Metricon, QUT, Torrens University, Ray White, China Southern Airlines.


IVY YAO, DIRECTOR AND FOUNDER OF AULIFE INTERNATIONAL PTY LTD
Ivy Yao is the Founder and Director of Aulife International, an e-commerce platform that sources high quality Australian products for both domestic and overseas customers in China and Hong Kong. Since the company was founded 3 years ago annual turnover has increased 1300% year on year, and has transformed from a small health and beauty retail store to a corporation with multiple cross-border B2C e-commerce platforms and franchised online to offline (O2O) stores in China. Aulife has worked with iconic Australian brands such as Aptamil, Comvita, Thursday Plantations, Helen&Joey, Wealth Health, Buderim Ginger Group, Swisse, Bravo UGG Group, Volleys, Lorna Jane and others, which has established the company as an essential partner for Australian enterprises selling online to China. 
Ivy’s first-hand experience as a frontrunner in the e-commerce space has equipped her with extensive knowledge and a unique understanding of how to successfully sell Australian products to Chinese consumers.

CRAIG SMITH, PRINCIPAL, CKB EXPORTING
For more than 25 years Craig Smith has worked for retailers, food brokers and manufacturers such as Woolworths, Burns Philp, Berri Ltd and Botanical Food Company within FMCG. With a strong background in exported foods from Australia to countries like China, Japan and North America, Craig brings a knowledge base to successfully launch food products into export markets. Craig has the skill set to assist companies through their unique export journey managing the process from end to end. Craig launched the Gourmet Garden brand of chilled Herbs and Spices in Australia, North America and recently into China. Recently, Craig has started his own export consultancy business (CKB Exporting) working with Australia exporters.
 
TICKETS

ACBC Members:          Complimentary
Non Members:             $20 (+GST and booking fees)
RSVP:                           Thursday 7 March 2019 (subject to availability)

 
REGISTER HERE
 
EVENT PARTNER