Upcoming Events

New South Wales

Sydney: Monthly January SME Roundtable

31 January 2019

Our popular SME Roundtable is an opportunity to workshop your Chinese business issues, challenges and opportunities and to hear practical business advice from knowledgeable and China-experienced ACBC members and guest experts.

Event details
Date: Thursday, 31 January 2019
Time: 8:00-9:00am

Tickets: Free for members, $50 for non-members (+ GST and additional fees)?
Venue: Level 8, 167 Macquarie Street (ShineWing office)


Guest Expert - Simon Kaiyu Li, Brand Communications Strategist & China Ready Culture Consultant

Simon Kaiyu Li works with Australian businesses in cross-cultural branding and intercultural communication, providing branding strategy, cultural advice and competence training for their growth into China.

He’s worked in the branding and marketing industry for 18 years in China and Australia, mainly focused on helping businesses cross cultural boundaries. With extensive experience in Shanghai as a strategy leader with the world’s premier advertising agencies (JWT, Leo Burnett, ARC, Y&R), he’s continued to work in branding and marketing in Australia. He helps Australian product and service marketers understand Chinese consumers, ensuring they stay relevant in the market and their messaging optimized based on cultural insights. He’s worked across a wide range of sectors, including Luxury, Healthcare, FMCG, Fast Food, Beverages, Financial Services, Telcos, Tourism. His strategic insights and experience are invaluable to Australian SMEs seeking to engage China.