Upcoming Events


Brisbane:Updating Your China Intelligence - Navigating Digital Marketing and E-Commerce Changes in China

31 October 2018

Morgans Financial Limited, Level 29, 123 Eagle St, Brisbane



Date:     Wednesday 31 October 2018
Time:    3.00pm registration for 3.15pm – 5:30pm (including networking)
Morgans Financial Limited, Level 29, 123 Eagle St, Brisbane

Join ACBC to learn more about the latest Chinese digital marketing trends and E-Commerce updates. Until recently foreign businesses could not independently register a WeChat Official Account accessible by China based consumers. While this situation has finally changed, what does that mean for your business and what should your digital marketing strategy entail?  Once you have tackled your digital marketing plan, the next question is how do you sell successfully to Chinese consumers. It can be challenging to navigate various e-commerce platforms and daigous and identify channels that align with your business objectives. It is important to understand the newly passed Chinese E-Commerce Law may affect the current E-Commerce and daigous market. The law aims to regulate the flourishing market and provide consumer protection, and importantly applies to e-commerce platforms as well as merchants who sell online via their websites or social networks such as WeChat. Come to hear from our highly successful young entrepreneurs who spearheaded innovative solutions for Australian businesses in the evolving Chinese digital and consumer landscape.

Topics Covered

  • Overview of the digital marketing landscape in China
  • How to spend effectively and intelligently on Chinese digital marketing
  • Weibo VS WeChat and other social media outlets
  • Who are KOLs (Key Opinion Leaders) and how to effectively leverage KOLs to promote your brand?
  • Latest updates on E-Commerce in China
  • What does the new E-Commerce Law mean and how will it affect your business?
  • Evolution of daigous
  • Supplier chain and logistics management
  • Case studies


Matt Chen, CEO and Founder of Buding Social Media

Chinese social media guru Matt Chen and his Brisbane based team have successfully built Queensland's most popular Key Opinion Leader (KOL) accounts on Weibo and WeChat. These accounts influence over 110,000 Queensland-based Chinese community members.  Following the huge success on social media outlets, Matt founded start-up digital agency Buding Social Media in 2013 which provides in-depth Chinese digital marketing solutions including market research, brand positioning, creative concept development and marketing campaigns for Australian brands. Matt is passionate about working with Australian brands to help them navigate the increasingly complex world of Chinese social media platforms and online marketing.
Buding Social Media helps clients from diverse sectors better connect with Chinese consumers, drive consumer acquisitions and deliver increased value and measurable results. Selected clients include Brisbane Marketing, Brisbane Airport Corporation, Atira, Metricon, QUT, Torrens University, Ray White, China Southern Airlines.

Ivy Yao, Director and Founder of Aulife International Pty Ltd
Ivy Yao is the Founder and Director of Aulife International, an e-commerce platform that sources high quality Australian products for both domestic and overseas customers in China and Hong Kong. Since Aulife was founded by Ivy in 2016 the annual turnover has grown from $600,000 to over $8,000,000 in 2018, and has transformed from a small health and beauty retail store to a substantial cross-border B2C e-commerce platform and franchised online to offline (O2O) stores in China. 
Aulife has worked with iconic Australian brands such as Aptamil, Comvita, Thursday Plantations, Sanofi, Swisse, Blackmores, Volleys, Lorna Jane and has established the company as an essential partner for Australian enterprises selling online to China.
Ivy’s first-hand experience as a frontrunner in the e-commerce space has equipped her with extensive knowledge and a unique understanding of how to successfully sell Australian products to Chinese consumers.

Ben Feng, General Manager of EWE Brisbane Pty Ltd
Ben Feng founded EWE Brisbane in 2016 as part of the EWE Group, an Australian owned company with diverse service offerings in multi-mode logistics such as air and sea, road transport, contract logistics and international parcels. The business enjoys a strong market position thanks to their clear focus on high value-added segments such as IT-based integrated logistics solutions and e-commerce models.
The EWE Group was established in Sydney in 2010 and now operates in Melbourne, Brisbane, Shanghai and selected major cities in Europe. Their vision is to revolutionise the benchmark of global logistics through innovative digital connections between Western and Eastern markets to facilitate international trade. This vision has been realised through the application of EWE’s proprietary IT system and established partnerships with valued and iconic clients such as Alibaba, NetEase/Koala, Chemist Warehouse and Woolworths and others.
Through his tenure at EWE and previous roles Ben has garnered extensive experience in supply chain and logistics management.


Chloe Nguyen, Retail Marketing Manager of Brisbane Airport Corporation

Throughout her 10 year career with Brisbane Airport Chloe has had key roles through various retail developments and is currently responsible for the retail marketing of both the International and Domestic Terminals, as well as the Skygate shopping precinct located at Brisbane Airport. 
Chloe played an integral role in the development of the Brisbane Airport China Strategy and is responsible for managing consumer facing Chinese programs involving Brisbane Airport retailers.
Chloe was recently in Xi’An, China presenting at the 8th Annual China Airport Commercial Revenue Summit sharing her insights and experiences on engaging the Chinese audience in an authentic way. Her team also recently received an Excellence in Marketing award for the Brisbane Airport 2018 Lunar New Year campaign at the QLD Retail Property Awards.
Members:                               $50 (+GST and booking fees)
Non- Members:                      $85 (+GST and booking fees)
RSVP:                                     Wednesday 24 October 2018 (subject to availability)