Upcoming Events

South Australia

CDM Masterclass 2: Leverage the right digital channels to reach Chinese travellers

03 October 2018

Eventbrite - China Digital Marketing: Session 3



The ACBC along with The City of Adelaide and PwC are pleased to present:

Masterclass 2: Leverage the right digital channels to reach Chinese travellers

Australia is now the fourth most desirable destination in the world for Chinese tourists, and South Australia's Chinese visitation has been moving in leaps and bounds, thanks to the brilliant work being done by SA Tourism with their Huang Xiaoming campaign.

Our visitor economy is booming, benefitting not only tourism operators but a vast network of businesses and regions.

How can your business tap into this market?

Chinese visitors to SA take two journeys: before they take their first step onto Australian soil they have already embarked on a digital journey to learn more about SA and plan their trip. While they are here this digital journey continues, helping to map their travels and guiding them towards local produce and experiences.

Our special guest Nicolas Chu from groundbreaking China marketing firm Sinorbis will explain how to use platforms such as WeChat, Ctrip, Qyer and Tuniu to engage with Chinese travellers throughout their journey – from first point of contact, through to making bookings and purchases.

This is a small-group workshop, allowing for highly personal participation. Places are strictly limited so don't miss out, book now.


Special guest presenter

Nicolas Chu, CEO, Sinorbis


A global digital thought-leader, Nicolas Chu has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.

He is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionizes the way businesses and organisations enter the Chinese market through technology.

He began his career by launching a business incubator in Europe, helping many online ventures to get set up, and was responsible for numerous online projects including for the French Ministry of Education and several French universities before joining Amadeus to take charge of their online and e-commerce projects in France.

Nicolas is a frequent keynote speaker at global conferences, is the author of the book “How to Succeed in an online Project” (6th Edition), and for seven years lectured at the Diderot University of Paris for Master’s degree programs as an adjunct professor.

? Become an ACBC member and enjoy free access to all events in the China Digital Marketing 2018 series. Read our Membership Prospectus to learn more.


The China Digital Marketing series is supported by our Series Partners: