Upcoming Events


Melbourne: WeChat Masterclass

13 June 2018

ANZ, Level 34, 100 Queen Street, Melbourne 3000

WeChat is more than platform it is an ecosystem, with over 1 billion accounts, and 963 million monthly active users using the app every day to communicate with friends and family, interact with brands and influencers, read news, purchase and sell goods and services, play games, and much more. 

At ACBC Victoria’s WeChat Masterclass, Tom Parker, Partner, Bastion China will provide a practical session to help you learn how to get the best out of this app, which is revolutionising the business-consumer model. This presentation will provide brands and businesses with the market ready information and relevant case studies needed to utilise WeChat as a marketing, communications and stakeholder management tool. 

Topics to be covered include:

  • Advertising - Moments, Media Buy and using Key Opinion Leaders (KOLs)
  • In-apps - how to build mini apps in WeChat
  • How to use WeChat without an official WeChat account
  • Managing expectations – what is the opportunity versus reality 
  • WeChat campaigns - online to offline (O2O)
  • WeChat Pay - how it works, how to set it up and what are the costs (positive and negative) 
  • WeChat for the service sector
  • Should you use an agency or bring the service in-house 

About Tom Parker, Partner, Bastion China: 

Tom is a China specialist with a focus on Chinese market segmentation in Australia. A Mandarin speaker, Tom’s long term engagement with China has resulted in impressive networks and successful business outcomes for clients. He has held China focused roles in The Asialink Centre, Austrade (Beijing), City of Melbourne and as writer and reporter for the ABC in both China and Australia for Radio National’s Asia Pacific Program before establishing his own business and developing Bastion China as one of Australia's leading Chinese language marketing and communications agencies with clients including Virgin Australia, Parks Victoria, SK-II, UGG, Alibaba, Victoria Racing Club, Mirvac, and the Australian Grand Prix Corporation. 

Date: Wednesday 13 June 2018
Time: 9.00am to 11.30am  
Venue: ANZ, Level 34, 100 Queen Street, Melbourne 3000
Cost: $40 for ACBC Members and $60 General Admission (+GST and online booking fee)
RSVP: Click here