Upcoming Events


China Business Essentials - Know Your Customer

08 June 2018

Victoria University City Campus, Room 0915, Level 9, 300 Flinders Street, Melbourne

The Australia China Business Council, together with the Victoria Business Confucius Institute is pleased to invite you to China Essentials - Know Your Customer, with keynote speakers, Associate Professor Claire Wang, VBCI and Mr Bill Lang, Human Performance Group of Companies

China’s overall economic growth is slowing, but the Chinese consumer economy is still massive in absolute terms and poised for increasing growth. The country will see nearly $2 trillion in new consumption by 2021—about 27% of the total consumption growth that will occur in major economies during that time. China thus represents one of the biggest opportunities for consumer companies in the world for the foreseeable future.

Aimed at SMEs, this workshop will cover a range of topics including:

  • Major trends shaping today’s Chinese consumers
  • The distinct groups of China’s Consumers
  • The buying cycle of a Chinese customer
  • How to master customer service in China
  • Big mistakes foreigners make when marketing to Chinese consumers

Speaker Bios:

Associate Professor Claire Wang

Chinese-Director, Victoria Business Confucius Institute

Claire Wang currently serves as the Chinese-Director of the Victoria Business Confucius Institute (VBCI) at Victoria University and is an Associate Professor of University of International Business and Economics Beijing. Claire is the founding Chinese-Director of the Victoria Business Confucius Institute (VBCI) and currently teaches ‘Doing Business in China’ to university students at Victoria University. Claire also conducts training in doing business in China to local Australian industry and coaches Australian business leaders in the Education and Healthcare sectors on establishing and managing relationships with Chinese Business Partners.

Claire has over 10 years of experience in international collaboration in the higher education sector and continues to work closely with industry, especially the financial investment industry in China where she has advised as a senior consultant to some Chinese leading capital management corporations and funds. She is a Certified Practicing Accountant (CPA) Australia with deep expertise in the areas of corporate finance, operation and corporate governance of Chinese state-owned companies, the financial analysis of Chinese nterprises and cross-border joint-ventures and private equity investment.

Mr Bill Lang

Chairman, Human Performance Group of Companies

Bill’s career to date spans 25 years as international business strategy consultant and entrepreneur. He has launched technology, education and business services ventures with clients in over 50 countries. Bill’s present client focus is building an alliance between China Ministries of Health, Education and several Chinese Universities to fast track the development of an allied health care profession. This project is in partnership with several Victorian Universities and Australian health professional bodies. Bill’s sector and functional specialisations include Education, Health, Business services, Digital technologies, Strategic alliances and Market entry strategies.

Organisations served include: Standard Chartered Bank Asia, HP Asia, Universities (include Melbourne, Monash, Harvard, Beijing Baille), Melbourne Health, Australia Post, McKinsey &Co, Bain &Co, KPMG, BHP, Shanghai Health Innovation Precinct (Putou District, Shanghai).

This is a standalone event and is part of the China Business Essentials Series.

Further China Business Essentials Briefings will be held on the following dates: 

  • Wednesday 4 July: Chinese Financial Fundamentals
  • Thursday 2 August: Choosing Your Platform
  • Thursday 6 September: Managing the Legal Risks
Date:    Friday 8 June 2018 
Time: 12.00pm for 12.15pm to 2.30pm
Venue: Victoria University City Campus, Room 0915, Level 9, 300 Flinders Street, Melbourne 
Cost: $55 for ACBC Members and $95 General Admission (+GST and online booking fee) 
RSVP: Click here
Dress: Business Attire 
Enquiries: (03) 9027 5606 or acbc.vic@acbc.com.au