Upcoming Events

Western Australia

PERTH: The Building Blocks for Effective China Business

14 March 2018

MinterEllison, Level 4, 77 St. Georges Terrace, Perth WA 6000

How do you build your business for China? What foundations do you need in place to build market presence and success?

Do you work in quality branded exports, tourism or international marketing? Do you want to maximise your China/Australia market potential? Then this session is for you, come and hear how you can build and grow your business in China today!

Marketing is one of the most misunderstood terms in business and yet its role is vital in building new market opportunities. Attend this workshop so you can use marketing to you align your business for market growth and opportunity.
This is the second of our 2018 Marketing Series, these events are designed to support you on your China/Australia journey. This is fantastic learning opportunity for those considering exhibiting at the inaugural China International Import Expo (CIIE) Shanghai (November 5 - 1). Click here to find out more.
This workshop will cover:
  • Getting your product right for new markets
  • Understanding the market context and competitors
  • Determining the decision making processes of your customers
  • Targeting communications and promotions
Please see event details below:
  • DATE: Wednesday, 14 March 2018
  • TIME: 7:45am registration for 8:00am start concludes 10:00am (Breakfast provided, please advise of special dietary requirements)
  • LOCATION: MinterEllison, Level 4 Allendale Square, 77 St. Georges Terrace, Perth
  • COST: ACBC Members $90 (Members please use the code send to your email to buy discounted tickets or contact eventswa@acbc.com.au to recieve the code again), Non-Members $120
  • RSVP: Places are limited, RSVP by COB 12 March 2018
  • A light buffet breakfast will be served prior to the workshop. There will be an opportunity to network at the conclusion of the formal proceedings.
This event is proudly sponsored by Syneka Marketing.
If you have any questions regarding this event please contact Lucy Palermo, Events and Communications Manger on (08) 6189 7844 or email eventswa@acbc.com.au.



Alex Makin FGIA FAMI CPM, Managing Director, Syneka Marketing

Alex Makin has over 15 years’ experience in utilising marketing to transform businesses, not-for-profit organisations and government. His career spans marketing and management roles within businesses, not-for-profit organisations and as Mayor and Councillor for the City of Maroondah. Alex formed Syneka Marketing in 2009 to embed good marketing governance through the aim of redefining marketing. Today, Syneka Marketing is an established marketing consultancy that has worked across businesses, not-for-profit organisations and government statutory authorities.
He is a Certified Practising Marketer and Fellow of both the Australian Marketing Institute and Governance Institute of Australia. He is a sessional lecturer at Kaplan Business School and guest lecturer at other Universities. He is a member of the business advisory council for the School of Economics, Finance and Marketing at RMIT University and former State Chair of the Australian Marketing Institute.