Upcoming Events

New South Wales

Sydney: Stoking the Dragon: Unlocking China's New Generation of Digital Consumers - Report Launch

01 March 2018

Event Details

Date: Thursday, 1 March 2018
Time: 12:00pm for 12:30pm start to 2:00pm
Venue: ShineWing Australia, Level 8, 167 Macquarie Street Sydney
Format: Seminar + Report Launch 
Price: Members, complimentary; Non-members, $44 (+ GST & processing fee). Places limited to 45.
Speaker: Dandan Cheng, COO, Sinorbis; Airing Wang, International Brand Manager
Why attend
  • Gain industry level insight into the spending patterns of Chinese consumers 
  • Understand the Chinese digital landscape as a whole - and your place therein
  • Determine how your business can best access the opportunities of e-commerce in the Chinese market 
Event Overview
Today China already makes up 25% of the world's online population and internet penetration is growing at a rapid rate. Add to that the growing demand for Australian products and services, and the Chinese digital space represent the opportunity of a century for Australian businesses. 

To help members succeed in this environment, ACBC has partnered with Sinorbis to bring you a comprehensive report that is designed to provide an in-depth understanding of the Chinese digital landscape, as well as actionable information to help businesses reach their Chinese target audience.

This seminar will provide an opportunity to converse with experts on matters regarding key trends in online behaviours of Chinese consumers, as well as offer tips and insights for businesses looking to build their Chinese digital presence on solid foundations. The event will also include a case study analysis with The Beauty Chef.

Based on the findings of the Sinorbis research report, event attendees can expect to walk away with:

  • An understanding of the key trends in Chinese online behaviour and consumer demands
  • An overview of the Chinese digital ecosystem and how to prioritise the most important channels
  • Practical tips, recommendations and examples to build their digital foundations in China

Following the report launch, attendees will be hearing a case study presentation from The Beauty Chef. The premium Australian beauty and wellness brand has been working and progressing their China market entry and digital strategy over the last three years with a strong focus on protecting and promoting the brand's unique point of difference. Global Sales Director, Leonie Faddy will share: 

  • How they overcame issues with trademark issues
  • The role of local distribution partners in their overall China Strategy
  • Their Chinese digital marketing and the road ahead.

Click here for the full report

Speaker Bio
Dandan Cheng
COO, Sinorbis 
As the COO of Sinorbis, Dandan is responsible for our global business operations, customers‘ success and is a member of our Senior leadership team. She is also fully responsible for developing and executing our Chinese market strategy.
Prior to joining Sinorbis, Dandan was the VP and MD of China for HotelClub where she successfully expanded the brand. Under her leadership, China quickly grew to represent 10% of HotelClub’s global business in its first year of market entry. Before HotelClub, Dandan worked for eBay for 8 years, the latest as GM of China. She built their cross-border exporting business from scratch, connecting China supply to global online shoppers, and grew it to a multiple-hundred-million-dollar business and the 5th biggest revenue centre for eBay global. During her tenure, she also set up key account management and enterprise sales functions, led the teams to design and operate the integrated seller marketing programs and enabled innovative shipping solutions as the core growth pillars.
Dandan also worked in global management consulting companies for many years, including A.T. Kearny and Accenture. She has extensive knowledge in FMCG, Financial Institution, and Government industries. She holds an MBA from INSEAD (Fontainebleau/Singapore) and a Bachelor’s degree in Computer Science from Fudan University (Shanghai).
Airing Wang
International Brand Manager, Pharmacare

Airing Wang has more than 10 years’ experience in China marketing. Currently she is international brand manager of PharmaCare Laboratories, a leading Australian health and wellness company. With a deep understanding of global brand strategy and China consumer insight, Airing is looking after the marketing promotion across China and Australia to promote the products in export business. 

Prior to joining PharmaCare, she worked in China for L’Oreal and Swatch Group as product innovation manager and marketing manager. 

Airing holds a Master of Arts and Bachelor degree in international trade.