Upcoming Events

Australian Capital Territory

Canberra: Stoking the Dragon: Unlocking China's New Generation of Digital Consumers

21 February 2018

Canberra Business Chamber, Ground Floor, 216 Northbourne Ave, Braddon


Date: Wednesday 21 February 2018

Time: 12:00 PM - 2:00 PM

Venue: Canberra Business Chamber, Ground Floor, 216 Northbourne Ave, Braddon

Tickets: $20 Members, $40 Non-Members 

Enquiries: acbcact@acbc.com.au 


ACBC has partnered with Sinorbis to bring you a comprehensive report on digital marketing to Chinese consumers:  “Stoking the Dragon: Unlocking China’s New Generation of Digital Consumers” 

You are invited to this lunchtime seminar launching the new report with a practical guide to the Chinese digital landscape to help your business access the Chinese consumer market

Based on the findings of the Sinorbis research report on Chinese online consumer behaviour, this seminar will:

  • Outline the key trends in Chinese online behaviour and consumer demands
  • Provide an overview of the Chinese digital ecosystem
  • Offer practical tips, recommendations and examples for companies to build their digital foundations in China

Guest Speakers

Andrea Hoymann, Marketing Director, Sinorbis

A well-seasoned marketing professional, Andrea has extensive experience in helping businesses develop and implement digital marketing strategies to reach their target audiences at home and overseas. 
Starting her career in journalism, she understands the power of a well-told, informative and entertaining story, one that helps readers to learn and make sense of trends and happenings in a wider context.
Andrea holds a M.A., English, Communication Studies with a high distinction from Universität Duisburg-Essen, Standort Essen.
Prior to joining Sinorbis, Andrea was Head of Content at Brand chemistry.


Helen Sawczak, National CEO, Australia China Business Council
Helen started her career as a corporate lawyer at international law firms both in Australia and overseas. In Australia, Helen worked in the China practice of Minter Ellison, and then moved to Moscow and Kazakhstan to work for Clifford Chance, acting for European and American clients participating in the privatisation of former Soviet state industries. After returning to Australia, Helen worked as in-house counsel with Alcoa and Telstra, and then moved into senior management roles at Australia Post and ANZ Bank. Helen studied Mandarin throughout her secondary and tertiary education, which included three long-term study trips to Nanjing University and Fudan University in Shanghai. More recently Helen undertook Chinese postgraduate studies at the University of Melbourne and graduated in 2016 with First Class Honours.


This event is proudly partnered with: