Upcoming Events

New South Wales

Sydney: WeChat- How to Leverage China's Super App

08 November 2017

Level 9, Hall & Wilcox Lawyers, 60 Castlereagh St, Sydney

Event details:

Date: November 8, 2017
Time: 12pm arrival for 12:15 - 2pm
Venue: Level 9, Hall & Wilcox Lawyers, 60 Castlereagh St, Sydney

Event status: Member-only, $44


  • Ada Wang, Head of Development, Sinorbis
  • Ken Taggart, Founder and CEO, Chattykids

Event Overview
Join ACBC in learning about Wechat as a business tool to enhance your marketing strategy and communication with Chinese clients. Wechat has not only disrupted the Chinese commercial landscape, but it has evolved into an international channel for direct communication with the Chinese market. The growing mobile app enables businesses to promote their brand, purchase and sell goods and services as well as access to standard text and call features to connect with friends, family and clients. Join us in learning more about this significant communication tool.
Who Should Attend:
Companies who market products, services or projects to Chinese clients including education and tourism providers.

Topics Covered
  • Overview of We-Chat – different types of accounts and key WeChat functions
  • How to develop an effective WeChat Marketing Strategy
    • Select the right account for your needs
    • Content strategies
    • WeChat ads
    • Customer acquisition strategies
    • Social Media Influencers in China (KOL: Key Opinion Leaders)
  • Case studies of Wechat marketing campaigns and lessons learnt
  • Communicating by Wechat – tips for how to use Wechat effectively for personal communication

Ada Wang - Head of Business Development, Sinorbis


Ada has extensive international business development experience in the Australia-China international trade sector. Ada works closely with clients to tailor market entry plans, traverse language barriers and dissolve the challenges inherent in adapting online marketing strategy to the unique internet ecosystem of China. Prior to joining Sinorbis Ada was the Business Development Manager for DHL eCommerce, managing multi-million-dollar portfolios across retail, education, banking and manufacturing sectors. As a cross-border E-Commerce consultant Ada successfully supported many enterprise-level clients and SME's to develop international online strategies and manage their exporting process. Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China). Sinorbis is an international digital marketing group headquartered in Sydney with offices in China.  Sinorbis aims to revolutionize the way western companies and organizations market products and services in China. Clients include Adidas, Sephora, UNSW, UTAS, REA Group and A’kin.

Ken Taggart - Founder and CEO, Chattykids


Ken Taggart is a successful entrepreneur who has sold his first business – marketing technology firm Traction Digital – to transform the way in which children are learning to read. Chatty Kids provides quality, age appropriate on- and offline content and gives parents instant access to professional advice to guide children on their literacy journey. For over three years, founder Ken and his team have been working hard to establish the tool with Chinese parents as a key part of the business’ global growth strategy.