Upcoming Events

New South Wales

Sydney: Learning from the locals, are you positioning and protecting your brand effectively in China?

09 June 2017

King and Wood Mallesons, Level 61, Governor Phillip Tower, 1 Farrer Place, Sydney NSW 2000



Event Details
 Friday 9 June 2017
Time: 11:30am for 12:00pm - 1:30pm
Venue: King and Wood Mallesons, Level 61, Governor Phillip Tower, 1 Farrer Place, Sydney NSW 2000
Tickets: $42 (+GST) Member Only (Places Limited)
Format: Seminar Session and Q&A Panel 

What can you do to keep pace with China's rapidly changing consumer preferences? What can be gained by looking at Chinese rather than international competitors? How can you protect your brand and IP in China? 

Are you serious about taking your brand to the Chinese market? Shanghai based, Andrew Kuiler will provide the latest on the ground knowledge and China market intelligence. Andrew has successfully worked on the positioning of leading Australian and international brands in China including Sanitarium (WeetBix), SPC, Bulla, Campbell's and Pepsico. 

Andrew will also be joined in a panel discussion facilitated by Scott Bouvier, Partner at King & Wood Mallesons. Scott is recognised as one of Australia’s leading IP lawyers and  advises on commercial dealings and disputes with intellectual property, technology and food/agribusiness and is co-lead of KWM's Food and Agribusiness team. 

This event will cover:

  • the latest advances in Chinese consumer thinking and behaviour that are dictating current and future choices
  • why local Chinese companies are gaining market share
  • how to protect and enforce your brand IP 
  • insight into innovative brand strategies
  • guidance on inventive and highly effective activation campaigns

Mr Andrew Kuiler, CEO of the Silk Initiative

Andrew is a China consumer goods expert with over 16 years’ experience in developing market entry, brand, product and packaging strategies and has worked on many of the now famous Australian market entrant success stories including Sanitarium (WeetBix), SPC and Bulla. 

Scott Bouvier, Partner, King & Wood Mallesons

One of Australia’s foremost IP lawyers, Scott travels regularly to China. He presents and participates on panels about making the most of Australia/China cross-border trade and investment opportunities and advises Australian based clients on their China market entry strategies and Chinese clients on Australian investments.  

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