Upcoming Events


Cancellation - Melbourne: China Brand Asset Protection - Safeguard Your Brand's Equity and Assets in the China Market

06 January 2017

International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000

ACBC Victoria is pleased to invite you to a round table focusing on safeguarding your brand's equity and assets in the China market. 
Our speaker Mr Andrew Kuiler, founder of Shanghai based brand strategy and insights agency The Silk Initiative, is a China consumer goods expert with experience developing market entry, brand, product and packaging strategies for over 15 years. He will provide insight into: 

  • Brand integrity issues in China and how to protect your brand assets 

His presentation will be followed by an interactive Q&A session, as well as ample networking opportunities.


Date:        Monday 30 January 2017
Time:          12.15pm for 12.30pm - 2.00pm
Venue:      International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000
Cost:         $45 for ACBC Members and $55 General Admission (+GST and online booking fee)

Dress:        Business attire
Enquiries:  (03) 9027 5606 or acbcvic@acbc.com.au


Mr Andrew Kuiler, Managing Director and Founder, The Silk Initiative (Shanghai): 
Andrew is a China consumer and food and beverage/FMCG expert with experience developing market entry, brand, product and pack strategies for over 15 years. Andrew started his career in Australia and has since spent nine years working in Shanghai and five years in New York. TSI’s  most notable clients include the likes of Campbell’s, Arnott’s, PepsiCo, Arla, Bulla, SPC, Tyson Meats. His previous roles include VP Consumer Research at the Nielsen Company (New York), Executive Director at Ipsos (China). He is a regular consultant to government groups and sits on the Australian Chamber of Commerce (Shanghai) Food and Beverage Committee.