Upcoming Events


Melbourne: Fully Subscribed - Latest Chinese Consumer Trends and Effective Brand Building

01 December 2016

International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000

ACBC Victoria is pleased to invite you to a round table focusing on Chinese consumer trends and effective brand building. 
Our speaker Mr Andrew Kuiler, founder of Shanghai based brand strategy and insights agency The Silk Initiative, is a China consumer goods expert with experience developing market entry, brand, product and packaging strategies for over 15 years. He will provide insight into: 

  • Some of the latest Chinese consumer trends, habits, behaviours and drivers 
  • How to reach and engage fast-evolving Chinese consumers 
  • Evolutions in brand messaging, naming and product concept development tips and tricks to win in China 
  • Brand integrity issues

His presentation will be followed by an interactive Q&A session, as well as ample networking opportunities.

Mr Andrew Kuiler, Managing Director and Founder, The Silk Initiative (Shanghai): 
Andrew is a China consumer and food and beverage/FMCG expert with experience developing market entry, brand, product and pack strategies for over 15 years. Andrew started his career in Australia and has since spent nine years working in Shanghai and five years in New York. TSI’s  most notable clients include the likes of Campbell’s, Arnott’s, PepsiCo, Arla, Bulla, SPC, Tyson Meats. His previous roles include VP Consumer Research at the Nielsen Company (New York), Executive Director at Ipsos (China). He is a regular consultant to government groups and sits on the Australian Chamber of Commerce (Shanghai) Food and Beverage Committee. 

Date:          Thursday 1 December 2016 

Time:           3.45pm for 4.00pm - 5.00pm (includes light refreshments)

Venue:        International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000

Cost:           $25 per person (+GST and online booking fee)

RSVP:         SOLD OUT

Dress:         Business attire

Enquiries:   (03) 9027 5606 or acbcvic@acbc.com.au