Podcasts Episodes

Digital Marketing

On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solutions (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. 

We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.

Jessica is Chief Executive Officer and Founder of UMS. Based primarily in the Ningbo office, she is responsible for the overall business and frequently travels between UMS’ offices in Auckland, Melbourne, Ningbo, Shanghai and Sydney to oversee all aspects of the business, maintain relationships with staff and clients in all markets and represent the company on an international level.

As the founder of UMS in 2011, Jessica identified a need to help foreign businesses to navigate China's complex digital landscape and connect with Chinese consumers through digital and social marketing communications. Drawing on her media and digital marketing experience, she has grown UMS into a leading international business and has built a strong reputation as an expert on marketing in China with regular invitations to speak at business and trade events in China, New Zealand and Australia.

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‘This Activity received funding from Austrade as part of the Free Trade Agreement Market Entry Grant Program’

‘The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept responsibility for any information or advise contained herein’