Podcasts Episodes

Your China Market Strategy



While ChAFTA has certainly opened up doors and increased the opportunities for Australian businesses, the sheer size and enormity of the China market can be quite daunting for Australian exporters.

How do I get started? What city is best for my product? How do I reach my target market? What’s my product’s point of difference? Who can provide me with support on the ground in China? These are all familiar questions of exporters looking to understand the China market better and tailor their export strategy accordingly.

In this episode, we talk to Matthew McKenzie of the Export Group to address some of these questions and offer advice to exporters. Matthew is China CEO and Co-Founder of the Export Group and is based in Shanghai. He has close to 20 years’ experience working with iconic brands such as Tim Tam and Weet Bix and led the Weet Bix growth in China until late 2016.

The Export Group currently represents a number of Australian and international brands in China and are the exclusive partner for Cussons for Morning Fresh, Rafferty’s Garden and Original Source brands. The Export Group is also working with SPC Ardmona to launch the Goulburn Velley and IXL ranges in China in 2018 and are currently representing Slim Secret and SLIP silk.

For more information about the Export Group, visit http://www.theexportgroup.co/

@AusChinaBC